The Chief Marketer Institute Summit brings together the chief marketing officers and senior marketing leaders reshaping how institutional capital perceives, evaluates, and commits to investment opportunities. Designed for the heads of marketing at leading asset management firms, the Summit focuses on a challenge unique to their role: building authentic brand equity in markets defined by performance, relationships, and reputation.

The 2026 Summit in Fort Lauderdale convened more than 40 heads of marketing from prominent asset management firms for an invitation-only afternoon of candid, peer-level dialogue. Speakers and panelists included marketing leaders from PGIM, Advent International, AllianceBernstein, Adams Street, Janus Henderson, Sands Capital, Breckinridge Capital Advisors, and J.P. Morgan Asset Management.

2026 discussion highlights

• Creative thinking for CMOs. A longtime TV showrunner shared show-business frameworks for cutting through noise, engaging audiences, and moving ideas from concept to execution faster.
• The view from Europe. Advent International's Head of Marketing for Europe and Asia Pacific offered an insider perspective on the forces reshaping Europe's business and marketing landscape.
• Marketing private markets. Panelists explored how to educate investors on complex strategies and structures, position illiquidity and long-term value creation, and build compelling narratives around alternatives through thought leadership and investor education.
• Peer roundtables. Small-group table discussions put attendees in direct conversation about how marketing teams are supporting private markets fundraising and where they see the biggest gaps.
• AI and the content supply chain. Deloitte examined how asset managers are applying generative AI and large language models to streamline every stage of content creation and distribution.
• Achieving excellence in marketing. PGIM's Global CMO and Breckinridge's Chief Marketing and Distribution Officer discussed what sets high-performing marketing organizations apart.
• Innovation and the future of asset management marketing. Leaders from Janus Henderson, Sands Capital, Kingsley Gate, and Living Group discussed how AI is transforming marketing operations, the role of data in personalization and client engagement, and how to balance innovation with regulatory, compliance, and reputational risk.
• Where capital goes next. J.P. Morgan Asset Management's Vice Chair closed the day with a candid conversation on where capital should be allocated over the next decade and the challenges investors must prepare for now.

The day culminated with the Chief Marketer Awards and Dinner, honoring the CMOs and marketing leaders who are leading the way.

Join us in 2027.