‘To boldly go where no firm has gone before': How is asset management exploring new frontiers whilst also going ‘back to the future'?

We're harking back to some famous franchises to reflect the reality that there are a series of innovation inflection points for asset management firms to contend with in order to ‘live long and prosper'. Meanwhile, there are also some ‘old chestnut' debates that require a fresh perspective.

The cutting edge:

• Integrating AI within the sales process
• Are mutual funds dead - developing an Active ETF offering
• Building on the blockchain via tokenisation
• Product collaboration with LPs, consultants or fellow GPs
• Opening an office in the Middle East

Old challenges, new thinking?

• Active v passive
• The evolving regulatory landscape
• Dealing with ESG backlash and integration
• Tackling fee compression
• Embedding brand and marketing in the sales process
• Structuring a sales team as the addressable market becomes increasingly blurred